"The ultimate success of any publication depends on one thing -- the communication of the message -- and your design must always be harnessed to this end.  Therefore, if it is to be really effective, your layout must not merely be an appendage to the words but a fundamental part of the communication process.  The successful design will enhance or distill the message conveyed by the words and provide the visual environment in which that message can most effectively be conveyed."

Graham Davis,
Quick Solutions to Great Layouts